People Strategy & Advisory

Catherine
McKinnon

McKinnon & Co.
Chief People Officer

Where people strategy becomes the foundation of exceptional business performance.

Catherine McKinnon

I partner with CEOs, boards, and leadership teams to build the people strategy, leadership cohesion, and digital infrastructure that drives measurable business performance.

Connect

Bringing clarity
to complexity.

"Strategy alone doesn't drive execution or business success. It's the people infrastructure built around it that delivers the outcomes."

When people strategy falls out of alignment with business direction, execution stalls, talent erodes, and growth plateaus. That is the problem I solve.

Catherine McKinnon has spent twenty years guided by a single conviction: that exceptional people strategy does not support organizational performance. It IS organizational performance.

A Chief People Officer with a Master of Industrial Relations and Human Resources from the University of Toronto, and over two decades of experience building people infrastructure in complex, multi-site organizations during periods of significant change, the thread through her entire career has been navigating high-growth, high-accountability environments where people strategy directly enables an organization to deliver on its strategic mandate. From serving as strategic HR partner at Sunnybrook Health Sciences Centre, one of Canada's leading academic hospitals, to serving as a founding executive at The Fertility Partners, she has specialized in bringing clarity to complexity.

At The Fertility Partners, Catherine led the people strategy behind the largest and fastest-growing fertility healthcare network in Canada, with operations spanning Canada and the United States. Building the HR infrastructure, governance, leadership capability, and digital foundation that enabled the organization to scale with precision and perform with resilience, she demonstrated how disciplined people governance drives measurable business outcomes.

That conviction, and that track record, is what McKinnon and Co. is built on.

The AI transformation
most companies are missing.

"The question most leadership teams are sitting with right now is not whether AI matters, but how to make it work for their organization."

The technology is moving fast. The harder challenge, and the one most organizations underestimate, is building the leadership capability, organizational culture, and people infrastructure to actually harness it. I help leadership teams build the organizational readiness to turn that challenge into a competitive advantage.

How I work
with organizations.

01
People Strategy & Organizational Design

Building the people infrastructure that scales with your business. From HR function design to governance, succession, and total rewards architecture.

02
Digital Transformation & AI-Enabled HR

Translating digital transformation strategy into people operations. From HR systems to AI-enabled analytics, building the foundation for smarter, faster decisions.

03
Leadership Cohesion & Executive Advisory

Helping CEOs build leadership teams that are both competent and cohesive. Because having one without the other is where businesses quietly unravel.

04
M&A Integration & Change Management

Guiding organizations through mergers, acquisitions, and the complex integration work that follows. Ensuring the people strategy of every transaction accelerates business performance rather than undermining it.

05
Startup & Growth-Stage Advisory

From founding team to scaling organization. Building the people infrastructure, leadership capability, and HR foundation that takes a business from its first hire to a high-performing, board-ready operation.

Built for complexity.
Proven at scale.

Built and led the people infrastructure behind the largest and fastest-growing fertility healthcare network in Canada, with operations spanning Canada and the United States. This included architecting the governance frameworks, leadership capability, and digital infrastructure, including the implementation of a modern HRIS platform across the network, that enabled the organization to scale with precision and perform with resilience. From first hire to board-level governance, the mandate has always been the same: bring clarity to complexity and connect people strategy directly to business outcomes.

Ready to make people
strategy your advantage?

Whether you're building something new, navigating complexity, or preparing your organization for what's next, I'd love to connect.

catherine@mckinnon-co.com